A brand deal is paid partnership: a company pays a creator to feature its product inside the creator's own content. For most accounts past hobby size, deals are the biggest revenue line, and they're priced on the metrics brands can audit.
The range runs from gifted product (free stuff for a post) through one-off paid posts and stories, up to ambassadorships spanning months with exclusivity.
Deliverables and rights decide price as much as audience does: usage rights (can the brand run your video as an ad?), exclusivity (can you promote rivals?), and approval rounds all multiply the number.
The market prices on audited numbers, roughly in this order:
Brands verify before paying: growth-history charts (spikes get questioned), comment authenticity, ghost-follower share, country splits.
The account that wins deals reads coherently: counts, engagement and audience all telling one story. That's the deal-market version of social proof: proportion beats size, and a media kit that survives verification becomes a repeat-booking machine.
Below the inbound threshold, go outbound: pitch small brands whose customers you already reach, with three concrete content ideas and honest numbers. Disclosure (#ad) is the legal floor everywhere serious.
The metrics open the conversation; reliability wins the second deal. Brands rebook creators who deliver on time and report results without being chased.
No fixed line: nano accounts (1K-10K) with real niche trust get gifted and paid deals. What's checked hardest at small sizes is engagement and audience fit.
Price per deliverable, adjusted for rights and exclusivity, benchmarked against your tier's going rates. Start where you'd say yes happily, and raise on demand.
Yes: #ad or the platform's branded-content tools, in most markets, by law and by platform rule. Undisclosed deals risk both regulators and the platform.
Every definition lives in the full glossary, and the services behind the vocabulary are on the services page.