A media kit is a creator's sales document: one clean page saying who the audience is, what the numbers are, and what placements cost. It answers a brand's questions before they're asked, and owning one signals you take deals professionally.
Screenshots beat typed numbers: native analytics carry weight because typing is free. Current beats complete: a kit quoting last year reads as neglect or hiding. One page beats five: brands skim.
Brands increasingly re-verify against third-party tools, so honest numbers pay compound interest: a kit that survives checking books the second deal by itself.
A kit is a credibility object: it moves you from "person with an account" to "creator with a business", which alone nudges offers upward.
It runs on the same two-second read as a profile: numbers in believable proportion, presented like you've done this before. Keep a PDF and a link version, and update both monthly.
Yes, maybe most of all: at nano and micro size, professionalism is a differentiator. A tidy one-pager with honest numbers wins deals bigger accounts fumble.
Padding: old numbers, follower counts from dead platforms, and any figure you can't back with a screenshot when asked. One inflated line poisons the audit.
A one-page design in any editor: positioning, audience screenshots, metrics, past work, rates. The content matters; the tool doesn't.
Every definition lives in the full glossary, and the services behind the vocabulary are on the services page.