Mass Planner Alternatives in 2026: What Replaced It
Mass Planner closed in May 2017, citing a request from Instagram. What it did, what massplanner.com is now, and what today's automation tools cost.
Mass Planner was a tool that scheduled posts and automated actions on seven networks, and it closed in 2017. In May 2017 its homepage still sold "Facebook, Google+, Twitter, Tumblr, Pinterest, LinkedIn and Instagram Automation." By May 16 it said it had closed "at the request of Instagram," and by May 29 it read "Our service has been permanently discontinued." Today the domain hosts a social media blog. The tools that do its job now split into schedulers and automation, and the automation ones cost $4.99 to $97 a month.
We read Mass Planner's archived pages, massplanner.com and the domain registry through our server on October 23, 2026. Tool prices come from our Jarvee alternatives page, read the same day. We run Hclout, which sells followers, so weigh this the way you'd weigh any seller.
Quick Answer: Mass Planner closed in 2017. For Instagram growth with nothing running on your account, the best Mass Planner alternative is HCLOUT, with no password and a free tier to test first. For posting alone, any scheduler does the job.
What did Mass Planner do?
It scheduled and automated. Its May 2017 homepage promised to "Find and automatically join new Groups in your niche," to "Automatically share your posts on Facebook Groups" and to "Auto-Follow people in your niche." It covered Facebook, Google+, Twitter, Tumblr, Pinterest, LinkedIn and Instagram, and it offered a free trial. Instagram said in 2018 it would remove "inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity."
When did Mass Planner shut down?
| Date | What the site showed |
|---|---|
| May 12, 2017 | The sales page |
| May 16, 2017 | "At the request of Instagram" notice |
| May 29, 2017 | "Permanently discontinued" |
| April 4, 2020 | The same notice |
| October 23, 2026 | A social media blog |
Internet Archive captures of massplanner.com, and our own read on October 23, 2026.
The first notice gave a reason: "We are sorry, but at the request of Instagram we have been forced to close our service." It promised more information, and that's the last it said. From mid-2020 the domain showed "Nothing to see here," and since February 2023 it's been "A blog about social media and achieving online success." Its newest posts review a phone-automation app. The domain is registered through March 3, 2028.
What replaced Mass Planner?
| Tool | Monthly, from | Kind |
|---|---|---|
| Socinator | $4.99 a profile | AI posting |
| JarveePro | $35 | Desktop automation |
| Nitreo | $39 | Managed, password |
| Plixi | $59 | Managed, connected |
| Kicksta | $69 | Managed, password |
| ShadowPhone | $97 plus phones | Real phones |
Each tool's pricing page, read October 22 and 23, 2026, as our Jarvee alternatives page lists them.
Jarvee, the best-known tool of the same kind, closed in September 2022. For posting alone, you don't need more than a scheduler. Google's top 10 for "mass planner alternatives" is all about Post Planner, a different scheduler, with lists from Planable, Sprout Social and others.
HCLOUT (Best Mass Planner Alternative for Instagram)
We sell followers, likes and views, so read this as a seller's pitch. There's nothing to install, and nothing runs on your account.
- No password, ever: you order with your username or a post link.
- Real human support, 24/7: the live chat opens from the bubble on any page.
- A 30-day refill where the service has one: Instagram followers carry it. If covered numbers drop within the window, request a refill from your order page.
Our free tier gives 12 free Instagram likes and 100 free Instagram views on a public post, on the free page, so you can see delivery before you spend anything. A short Cloudflare check runs before each claim.
Try HCLOUT Free | See All Pricing
Frequently asked questions
What happened to Mass Planner?
It went offline on May 12, 2017, and its notice cited "the request of Instagram." From May 29, 2017 the site read "Our service has been permanently discontinued." The domain now hosts a social media blog.
Is there a new Mass Planner?
No. The name's on a blog now, and the tools that do its job don't carry it.
Why did Mass Planner shut down?
Its first notice, archived on May 16, 2017, cited a request from Instagram. It didn't say more. Our Mass Planner history has the dates.
Is Jarvee the same as Mass Planner?
We didn't find a source that ties them. Jarvee was a Windows automation program of the same kind, and it closed in September 2022. Our Jarvee alternatives page covers what replaced it.
What's the best Mass Planner alternative?
HCLOUT, for Instagram growth with nothing running on your account. For automation, JarveePro and Suparise are the closest to the old tool. For posting, any scheduler works.
What is massplanner.com now?
"A blog about social media and achieving online success," with guest posts and reviews of a phone-automation app, as of October 23, 2026.
Sources
- massplanner.com as the Internet Archive captured it, May 3, 2017 to February 22, 2023, read October 23, 2026
- massplanner.com and Verisign's registry record for it, read from our server on October 23, 2026
- Hclout's Jarvee alternatives page, from each tool's pricing page read October 22 and 23, 2026
- Instagram, "Reducing Inauthentic Activity on Instagram," November 19, 2018
- Google results for "mass planner alternatives," US, October 23, 2026 (our read)
- Hclout's homepage and free tier, read October 23, 2026
- Google Ads Keyword Planner, worldwide, and Search Console, read October 23, 2026
Want the growth without the research?
Real accounts, 30-day refill, no password ever asked for.