Pinterest Business Account: How to Set One Up

A Pinterest business account is free, and you can get one two ways: create a new one, or convert the personal account you already have. "Set up a free Pinterest business account to get access to analytics on your Pins and the ability to run ads," Pinterest's help center says. Converting keeps everything: "Your Pins and followers will remain the same."

We read Pinterest's help pages and its Create guide on October 24, 2026.

About 60,500 people search "pinterest business account" each month. Pinterest reported 640 million monthly active users in its second quarter of 2026, up 11% from a year before.

What does a business account add?

Feature	Personal	Business
Price	Free	Free
Pinterest Analytics and Audience Insights	No	Yes
Business Hub	No	Yes
Ads (Idea, video, carousel, collections)	No	Yes
Product catalogs	No	Yes
Public profile	Optional	Required

Pinterest Help, "Get a business account," and Pinterest Create, "Business account vs personal account," read October 24, 2026.

Pinterest says the business type is "designed for content creators, creative professionals, merchants, publishers and brands." It also points business users to Pinterest Trends, for "real-time insights into which trends matter for your audience," and to a creator hub in the mobile app.

How do you create a new Pinterest business account?

You'll need a computer. "At this time, you can only create a new business account from your desktop device," Pinterest says. You'll also need an email that isn't already on Pinterest.

1. Go to pinterest.com and click Sign up. Log out first if you're signed in.
2. Click "Create a business account."
3. Enter your email, a password and your age, then click Create account.
4. Fill in "Build your profile," then "Describe your business."
5. Choose whether you want to run ads, then pick where to start.

If you're setting this up for a client or employer, Pinterest recommends "using your professional email and your own name rather than the name of your business."

How do you convert a personal account to business?

On desktop:

1. Log into your personal account.
2. Click the more-options icon at the bottom left and select Settings.
3. Click Account management.
4. Find "Convert to a business account" and click Convert account.
5. Fill in your profile and business details, and choose whether to run ads.

In the app, tap your profile picture, then your profile photo again at the top left. Tap Account management, then "Convert to a business account," and follow the prompts.

Two things can block the switch. "Business accounts are public on Pinterest, so if your personal account is set to private, it must be switched to public," Pinterest says. And if your account is linked to another Pinterest account, you'll have to unlink it first. "It's no longer possible to link a personal account to a business account."

Changed your mind? "You can switch back to a personal account at any time."

Should you claim your website?

Yes, if you have one. Claiming shows "how often your content is shared on Pinterest." When someone saves an image from your site, "Your profile picture will appear alongside the Pin," the Pin links to your profile, and people get the option to follow you.

You must "own the domain, subdomain or subpath," and be able to edit its code. That rules out "most social accounts and online stores hosted on marketplaces like Etsy, eBay and Amazon," Pinterest says. Each site can only be claimed by one Pinterest account.

Pinterest offers four ways to verify a site:

• Connect Google Merchant Center (only for some accounts)
• Add an HTML tag to your site's code
• Upload an HTML file to your web server
• Add a DNS TXT record

The HTML tag is usually the easiest on a site builder. A TXT record works well if you manage your own domain.

What should you set up first?

It's best to start with the basics Pinterest asks for during setup: a clear profile name, your website and a business category. Then claim your site, open Analytics after your first few Pins, and check Trends before you plan seasonal content.

Our guide on how to make money on Pinterest covers what comes after setup. Hclout sells Pinterest followers, likes and saves on its Pinterest page, so weigh our advice the way you'd weigh any seller's.

Frequently asked questions

Is a Pinterest business account free?

Yes. Pinterest calls it "a free 'business' account type." You'll only pay if you run ads.

Can you switch a personal Pinterest account to business?

Yes, from Settings, then Account management, then "Convert to a business account." Private accounts must be made public first.

Do you lose followers when you switch?

No. Pinterest says "Your Pins and followers will remain the same."

Can you switch back to a personal account?

Yes. Pinterest says you can switch back "at any time."

How do you claim your website on Pinterest?

In your business account settings, use one of four methods: Google Merchant Center, an HTML tag, an HTML file or a DNS TXT record. You must own the site and be able to edit it.

Sources

• Pinterest Help, "Get a business account" and "Claim your website," read October 24, 2026
• Pinterest Create, "Pinterest business account vs personal account," read October 24, 2026
• business.pinterest.com, as Google showed it on October 24, 2026
• Pinterest's second-quarter 2026 results (August 4, 2026), as Google showed them on October 24, 2026
• Google results for "pinterest business account," US, October 24, 2026 (our read)
• Google Ads Keyword Planner, worldwide, read October 24, 2026