Snapchat Public Profile: How to Make One and Who Sees It

A Snapchat Public Profile is the version of your account that anyone on Snapchat can see. Snap's help center says a Public Profile "is visible to anyone on Snapchat." Your personal profile stays with your friends. Everyone starts private. You need to be 16 or older to use one, and you reach it by tapping your Bitmoji.

We read Snap's support and business pages through our server on October 22, 2026.

What is a Snapchat Public Profile?

Profile	Who sees it
Personal profile	Your friends only
Public Profile	Anyone on Snapchat

Snapchat Support, "What is a Public Profile on Snapchat?", read October 22, 2026.

A Public Profile is where you publish to people who aren't your friends. Snap says it lets you share "Stories, Lenses, and more to the wider Snapchat community." People who follow a Public Profile are called subscribers, which is the word Snap's business pages use.

Who can have a Public Profile?

Snapchatters 16 and older. Snap says everyone has "a private profile by default," and "those who are 16+ can decide to use their Public Profile." Profiles of 16 and 17 year olds work a little differently from those of adults.

If you don't see one, Snap explains why. "Not every Snapchat account comes with a Public Profile." Being under 16 is one reason, and breaking Snap's rules is another.

How do you make a Public Profile on Snapchat?

Step	What to tap
1	Your Bitmoji, top left
2	My Public Profile
3	Add a photo, bio and location
4	Preview Your Profile

Snapchat Support pages, read October 22, 2026.

Snap's steps are short. "Tap your Bitmoji in the top left corner of the screen and select 'My Public Profile.'" Then fill it in: Snap asks for "a profile photo, background photo, bio and location."

To check what strangers see, tap "Preview Your Profile" in your Public Profile settings.

Share it with a Snapcode or your username. Snap's help center has a page on making a Snapcode for your Public Profile.

How do you delete or clear a Public Profile?

You clear it from the Public Profile settings. Before you do, read what goes:

• Gone for good: your public bio, profile photo and public Stories. Snap warns that "Once cleared, the removed content can't be reinstated."
• Kept: "Clearing your Public Profile will not delete your username or Snapchat account."
• Not touched: Spotlight and Snap Map Snaps. Snap says they "will not be deleted," so remove them separately if you want them gone.

How do businesses use a Public Profile?

Snapchat for Business calls a Public Profile a brand's "permanent home on Snapchat." Its advice is to keep sharing Snaps, Stories and videos "to Spotlight and Snap Map." It also says to "engage existing subscribers with Public Stories."

Snap cites its own survey. It says 74% of Snapchatters see brands with a strong social presence "as more trustworthy," and 77% value direct brand engagement.

Its paid route is Promote, which Snap says gives "your best content and profile an extra push."

What are the rules for growing a Public Profile?

Snap's Community Guidelines apply to every Public Profile. They ban "pay-for-follower promotions or other follower-growth schemes." Content shown "beyond the creator's friends or followers" also has to meet Snap's recommendation guidelines.

Our guide to Snapchat followers covers what follower sellers charge and what Snap's rule means for them. Follower orders on our Snapchat page need a Public Profile, because a private profile can't be followed by strangers.

Frequently asked questions

What is a Snapchat Public Profile?

It's the part of your account that anyone on Snapchat can see. Your personal profile stays visible to friends only.

How do I make a Public Profile on Snapchat?

Tap your Bitmoji in the top left, then "My Public Profile." Add a profile photo, background photo, bio and location, then check it with "Preview Your Profile."

Why don't I have a Public Profile?

You need to be 16 or older. Snap also lists breaking its rules as a reason.

How do I delete my Public Profile?

Clear it in the Public Profile settings. Your public bio, photos and Stories go for good. Your username, account, Spotlight and Snap Map Snaps stay.

What are subscribers on Snapchat?

They're the people who follow a Public Profile. Snap's business pages talk about engaging "existing subscribers with Public Stories."

Sources

• Snapchat Support, "What is a Public Profile on Snapchat?", "How do I delete or clear my Public Profile?" and the "Creating a Public Profile" section, read October 22, 2026
• Snapchat for Business, "Build Your Brand with a Public Profile," read October 22, 2026
• Snap Inc., Community Guidelines, read October 22, 2026
• Google results for "snapchat public profile," US, October 22, 2026 (our read)