TikTok Creator Marketplace Is Now TikTok One: How to Join
TikTok moved its Creator Marketplace into TikTok One. To join you must be 18 in a launched region, and projects ask 1,000+ followers. The steps and rules.
TikTok Creator Marketplace, where brands find and pay creators, now lives inside TikTok One. TikTok's own login page tells brands to "Use your current TikTok for Business account to log into TikTok One" now. For creators, TikTok's July 2026 help page lists three rules to join. TikTok One has to be "launched in your country or region," you "must be at least 18 years old," and you'll need to follow its Community Guidelines and Branded Content Policy. Projects then ask for "at least 1,000+ followers and other requirements" on top. Many guides still quote the old 10,000-follower rule, so they're out of date.
We read TikTok's help article through our server on October 23, 2026, and TikTok's other pages as Google shows them that day. We didn't sign up as a creator.
How do you join TikTok Creator Marketplace?
TikTok's article lists four ways in.
- Search in the app. Tap the search icon, search "TikTok One," and tap the TikTok One Creator Marketplace.
- Use TikTok Studio. Tap your profile icon, then TikTok Studio, then Creator Marketplace.
- Open TikTok's sign-up link. The help page gives a link and a QR code.
- Take an agency invite. You can "Join through your agency's invitation link."
TikTok Support's steps for the Studio route say it sits "Within the Monetization tab" there. Once you're in, you can "add information to your profile, such as starting rates, contact information, languages, and industries," TikTok says.
What are the requirements for TikTok One?
| Requirement | Who says it |
|---|---|
| Age 18 or older | TikTok, July 2026 |
| Live in a launched region | TikTok, July 2026 |
| Follow the content rules | TikTok, July 2026 |
| 1,000+ followers for projects | TikTok, July 2026 |
| 10,000 followers | Older guides |
TikTok ads help, "How creators can sign up for TikTok One," last updated July 2026, read October 23, 2026, and guides from Later, Outfy and Stackmatix, 2026, as Google showed them.
The follower numbers don't match because the rules changed. Later's April 2026 guide still says "You need at least 10,000 followers" to join. Outfy and Stackmatix add "100,000 likes in the past 28 days" on top of that. TikTok's own page now says projects need "at least 1,000+ followers," and that those rules "vary by project and are subject to change" as well.
How do brands use TikTok One?
Brands log in with a TikTok for Business account. TikTok's page for them offers "Creator Partnerships Your Way" and a "Creator Marketing Agent" that turns "project goals into strategies, briefs, creator recommendations, and activation" for them. Billo's October 2026 guide says "TikTok charges no service fee to brands," as Google shows it.
Brands search creators by numbers, Insense's September 2026 guide says, using "follower count, engagement rate, audience demographics and niche topics" as filters. Followers get you found, but it's engagement that decides whether a brand writes back.
How do you get more brand deals on TikTok?
Post steadily and keep engagement real, since that's what brands filter on. Our guide on how much TikTok pays compares the other money routes, and our TikTok verification guide covers the badge.
If you want more people on your videos while you build up, Hclout's free tier gives 25 free TikTok likes or 100 free TikTok views with no password, on the free page. A short Cloudflare check runs before each claim.
Frequently asked questions
Is TikTok Creator Marketplace still available?
Yes, inside TikTok One. Its old login now sends brands to TikTok One with their TikTok for Business account.
How many followers do you need for TikTok Creator Marketplace?
TikTok says projects need 1,000+ followers and other requirements that vary. Older guides give 10,000, which was the earlier rule.
How old do you have to be for TikTok One?
At least 18.
How do you join TikTok One as a creator?
Search "TikTok One" in the app, or open TikTok Studio and tap Creator Marketplace, or use an agency's invite.
Does TikTok One charge brands a fee?
Billo's guide says TikTok charges brands no service fee.
Sources
- TikTok ads help, "How creators can sign up for TikTok One," last updated July 2026, read October 23, 2026
- TikTok Support, TikTok One page; the Creator Marketplace login page; and TikTok's creator marketing page, as Google showed them on October 23, 2026
- Later, April 13, 2026; Outfy, September 14, 2026; Stackmatix, September 7, 2026; Billo, October 6, 2026; and Insense, September 21, 2026, as Google showed them on October 23, 2026
- Google Ads Keyword Planner, worldwide, read October 23, 2026
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